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Marketing
Research of Kentuckiana (MRK), located in Louisville, KY, provides a
variety of qualitative and quantitative marketing research services.
Founded in 1968, MRK specializes in feasibility studies, customer satisfaction
and product development. Services include mall intercepts, focus groups,
telephone interviews, in-store interviews, pre-recruited studies, mystery
shops, and executive interviews. MRK also designs survey instruments,
tabulates data, analyzes results, and provides detailed findings. A
formal report includes conclusions and recommendations that enable clients
to make accurate, fact based decisions.
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